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Production of folding tables and mechanisms
About the project
General Information
Background
The client approached with the task of completely updating the current site to meet modern requirements and standards. The main difficulty was the confusing structure of the catalog which had to be transferred and integrated into the new design.Project Features
Website redesign
We took into account the client's corporate style and the specifics of selling goods with variations in the new design. Then we implemented changes to the layout of the site.
Working with merchandise
In the product card we have implemented a selection of goods from a large number of variations before adding it to the cart.
Service package
Platform and add-ons
CMS "CS-Cart Russian version" + Theme AB: UniTheme 2 + package SEO-add-ons + Package Cross & Up Sell + Package Speed Up + Package "Simplification of ordering" + add-on "Live Search" + add-on "Full-page caching
~$ 625
SEO work
~$ 313
Data transfer
Transfer of products, catalog structure, information pages
~$ 438
Design
~$ 1 000
Setting
~$ 125
Andrey Vavilov
Project Manager
We successfully completed all the tasks set by the client. We transferred the complex structure of the old site to CS-Cart, migrated all products with their complete data, which allowed us to keep sales. The redesign improved the user experience and it also had a positive impact on the client's conversion rate and reputation.
Appearance
Look at the difference
Compare the old and new store
Before
After
Old design
New design
Before
After
Old design
New design
Project Features
Transferring the directory and structure
We analyzed the structure of the old site and worked out a strategy for data migration to CS-Cart. All the goods were exported with all the available data: title, meta-data, url, descriptions, characteristics, images, prices, etc. In the product card we implemented a selection of goods from a large number of variations before adding them to the cart.
Website design
The new design was developed for an adaptive layout that is easy to view on any device. At the same time, the client's corporate identity was preserved and improved so that the site was still recognizable. New and improved elements were incorporated into the layout of the site.
The project in numbers
160%
After the work on the site has increased the number of orders year on year
19 reviews
Customers began to leave reviews of products and the store
At 6,7 times
The new platform has made it easier to manage goods, and their number has increased significantly
Reviewed by a customer
Michael Sergeyevich
The Director
Work on the development of the site was carried out in accordance with the schedule and cost estimates. The results are fully consistent with expectations.
The project was worked on by
Andrey Vavilov
Director, Product Manager
Grigory Belkov
Head of Sales
Artyom Archenkov
Head of Service
Pavel Papaev
Head of Development
Alexander Konovalov
Administrator
Victoria Grigorova
Designer