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Products from birch bark and cedar, natural products of Siberian producers
About the project
General information
Status: Running
Site: lukoshko70.ru
Site: lukoshko70.ru
Date: May 18, 2020
Implementation period: ~60 days
Backstory
The site worked on the nethouse.ru cloud platform, which has exhausted its capabilities. In addition to transferring to a modern CMS, it was required to prepare unloadings for Yandex.Market, Google Merchant Center and Tiu.ru, integrate the store with RetailCRM and MoySklad
Features of the project
Synchronization with RetailCRM and MoySklad
We have set up synchronization with RetailCRM and MoySklad, which automatically update products and orders from the site.
Parser for data transfer
The old site did not have access to the database. We wrote a parser to transfer products, categories, reviews. We received and imported data to the new platform with the help of it.
Package of services
Platform and add-ons
CMS CS-Cart Russian version + AB: UniTheme 2 + Package of Speed-Up add-ons + Add-on package "Order simplification" + Add-on "Information line"
~555 $
SEO work
~445 $
Setting
Works required for the initial setup of the store. They includes the installation and configuration of CS-Cart, installation of the template and add-ons, basic configuration of the template and motivation block, filling the info pages with the information provided, filling out contact information and connecting an online chat.
~395 $
Setting: Moving store to CS-Cart
The old site did not have access to the database. We wrote a parser to transfer products, categories, reviews . We received and imported data to the new platformWith the help of it
~385 $
Integration: with RetailCRM and MoySklad
RetailCRM and MoySklad add-ons, their installation and basic setup
More about synchronization with MoySklad
More about synchronization with RetailCRM
More about synchronization with RetailCRM
~455 $
Papaev Pavel
Project manager
In two months we launched a unique store of products made from birch bark and cedar:
* Moved the store to the CS-Cart platform without losing SEO positions.
* Introduced a modern design that increased the attractiveness of the site and brand.
* We connected the store to the RetailCRM and MoySklad warehouse accounting systems. It has become more convenient to process applications and work with clients.
* Prepared automatic xml uploads for Yandex, Google and Tiu. The presence on the main marketplaces increased the sales of the online store.
We also ate pine cone jam, which we ordered from Anton, the store manager :-) Thank you for an interesting project!
* Moved the store to the CS-Cart platform without losing SEO positions.
* Introduced a modern design that increased the attractiveness of the site and brand.
* We connected the store to the RetailCRM and MoySklad warehouse accounting systems. It has become more convenient to process applications and work with clients.
* Prepared automatic xml uploads for Yandex, Google and Tiu. The presence on the main marketplaces increased the sales of the online store.
We also ate pine cone jam, which we ordered from Anton, the store manager :-) Thank you for an interesting project!
And here is a gift from a client
Appearance
Look at the difference
Compare old and new store
Before
After
Old design
New design
Before
After
Old design
New design
Features of the project
Data transfer
Parser
We have written a parser in the absence of access to the old database
The database of the old site was not accessible. We wrote a special program to transfer products, categories, reviews. The parser collected the necessary information, which was prepared and imported to the new platform:
- categories and their structure;
- goods with descriptions, characteristics, reviews, images;
- customer reviews about the store;
- metadata of products, categories and information pages.
- categories and their structure;
- goods with descriptions, characteristics, reviews, images;
- customer reviews about the store;
- metadata of products, categories and information pages.
Integration with RetailCRM and MoySklad
CS-Cart - MoySklad - RetailCRM
We configured end-to-end integration of three systems
We installed and configured the add-on for integrating with the MoySklad service. The warehouse provides management of purchases, sales, finances, work with customers and suppliers, warehouse accounting.
To automate the work with goods and orders, we performed full two-way integration with RetailCRM using our developed add-on.
To automate the work with goods and orders, we performed full two-way integration with RetailCRM using our developed add-on.
Feedback of our customer
Project in numbers
The graph shows traffic in 2020 and 2021
>130%
Managed to increase search traffic
for 1247 руб.
The average check has increased. Growth is 63%!
+41%
Total revenue from store
The team
Andrey Vavilov
Director, Product Manager
Grigory Belkov
Head of sales
Pavel Papaev
Head of Development Department
Artyom Archenkov
Head of service department
Alexander Konovalov
Administrator
Maria Markina
SEO specialist