LekoMarket

CS-Cart online store

LekoMarket

Supply of food for home and business

About the project

General Information
Status: Working
Website: leko.market
Date: June 05, 2020
Time of realization: ~3 months

Background
The old site existed in the form of a showcase of goods and brought 20 orders per day. The main task was to quickly transfer the site to save the business because the domain was stolen but orders kept coming in.

Project Features

Complete set up of the store
We deployed the site on fast hosting and made settings to start sales. We added categories and products, set up payment and delivery services.
SEO support
We carried out work to optimize the site for search engines. We also collected semantics and customized an improved structure of categories, filters and characteristics according to it.
Setting up ads
We promptly selected resources and set up an advertising campaign on the largest platforms to get sales on the newly opened site.

Service package

Platform and add-ons

CMS "CS-Cart Russian version" + AB: UniTheme 2 + Package of add-ons SEO + Package Cross- & Up-Sell + Package Speed-Up + Package "Simplification of the order" + "Live Search" add-on + Package of add-ons "Dynamic remarketing" + "Fractional Remainder" add-on

~ $1313

Integrations

Synchronization with 1C, connection delivery services and payment

~ $500

SEO and advertising

Technical optimization for search engines, SEO-maintenance, integrated marketing campaign

~ $2637

Design

Express design, mobile menu layout, gift certificate design

~ $1250

Service

Site settings and improvements

~ $3125

Olga Kuptsova

Olga Kuptsova

Project Manager
The move to the modern CS-Cart platform opened up growth opportunities for the store:

- We automated price and balance management by connecting the store to 1C.
- We installed and finalized the "Fractional Balance" add-on which made it easier to work with weighted merchandise.
- A comprehensive advertising setup brought new customers to the site.

Thanks to Denis for the diverse and interesting tasks. We wish you success in conquering the market!

Appearance

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    Home Page
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    Category Directory
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    Product card
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    "Contact Us" page
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    Shopping cart
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    Ordering

    Project Features

    Complete store setup

    Responsiveness was extremely important for this case. So we took advantage of a proven solution and deployed the CS-Cart store on Beget hosting. We configured the appearance of the home page, categories and product cards. We integrated the payment and delivery services. We made an express design of various blocks of the site and a gift certificate, and implemented them on the site.
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    SEO support

    We carried out a classic set of technical SEO work for the new site. We equipped the site with the best SEO modules and configured them. This helped to rid the site of errors, speed up the indexing and automatically promote it for low-frequency queries and bring the first customers in two weeks after the launch. For more depth study a semantic core was collected on the key categories for the client. Based on the semantics collected a new structure of the website was suggested, new characteristics of the products clients are interested in were added and SEO-filters were created. We also created landing pages for the most popular and interesting to the customers queries. The work is still in progress maybe we'll write a separate case for SEO promotion of this store.

    Setting up advertising

    The main task before the business owner was to inform customers that leko has moved to a new domain because access to the old domain was no longer available. So the first campaign that was launched was aimed precisely at this. Great income from it was not expected but it coped with its task. Then it was connected to the category advertising by keywords, also dynamic advertising campaigns on feeds. The main advertising platforms were Google and Yandex.

    Customer Review

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    Denis

    Director
    I was looking for a developer of online stores, came across the CS-Cart platform and contacted the creators. Various representatives of this platform in Russia began to come out to me. The MakeShop.pro team were amongst them. They explained everything in detail and told me everything in a language I could understand. I decided to work with them. Together we worked through the problem and created an online store.

    I am constantly coming up with some tasks that are necessary to run the business and the guys have no problem bringing everything to life. I have a lot of ideas in my head and we still have a lot to do with MakeShop.pro. My rating for the cooperation is a firm "A".

    at 2.58 for the year
    Attendance increased
    by 1.18

    Conversion rate increased
    by 1.52

    Failures have decreased

    The team

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    Andrey Vavilov
    Director, Product Manager
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    Olga Zavaliy
    Content Manager, SEO
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    Grigory Belkov
    Head of Sales
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    Pavel Papaev
    Head of Development
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    Artyom Archenkov
    Head of Service
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    Alexander Konovalov
    Administrator
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    Konstantin Malov
    Administrator, layout designer
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    Olga Kuptsova
    Project Manager
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    Nurgiz Mukhutdinov
    Programmer
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    Vladislav Markelov
    Programmer
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    Marina Archenkova
    Administrator, layout designer
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    Arthur Islamov
    Publicity Specialist

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