We carried out a classic set of technical SEO work for the new site. We equipped the site with the best SEO modules and configured them. This helped to rid the site of errors, speed up the indexing and automatically promote it for low-frequency queries and bring the first customers in two weeks after the launch. For more depth study a semantic core was collected on the key categories for the client. Based on the semantics collected a new structure of the website was suggested, new characteristics of the products clients are interested in were added and SEO-filters were created. We also created landing pages for the most popular and interesting to the customers queries. The work is still in progress maybe we'll write a separate case for SEO promotion of this store.

The main task before the business owner was to inform customers that leko has moved to a new domain because access to the old domain was no longer available. So the first campaign that was launched was aimed precisely at this. Great income from it was not expected but it coped with its task. Then it was connected to the category advertising by keywords, also dynamic advertising campaigns on feeds. The main advertising platforms were Google and Yandex.