You should start by laying the "foundation" with technical SEO. This set of activities will rid your site of initial errors and start indexing faster. Content in the form of products will be automatically promoted and attract the first traffic.

Advertising provides instant results, allowing you to almost immediately gain customers, but you pay for each site visit or ad impression.

SEO provides conditionally free traffic; you don't pay for clicks, allowing you to promote the site for a larger number of queries, including informational ones.

In general, both methods are good; it's beneficial to engage in both advertising and SEO, combining and utilizing their strengths.

Search engines have specific technical quality requirements for successful site ranking.

We've bundled all the site optimization tasks to meet these requirements into the "Technical SEO" service, which includes many one-time tasks and a set of SEO modules that significantly improve settings.

In addition to meeting general technical requirements, the site must have a good structure, quality semantic content, and good conversion. These goals can be achieved within the scope of SEO support work. We take up to 30 site pages and manually optimize content on them. We fully analyze the site and provide recommendations for improving usability and commercial factors, work on internal linking of pages, and external optimization.

Technical SEO is recommended for all sites as soon as possible. The essence of the work is to make the site visible to search robots and to get as many pages as possible into search results. We also configure modules for automatic filling of meta-data on pages. Thus, the site starts to promote itself for low-frequency queries (typically, this works well with product cards), and you get an increase in traffic.

SEO support should start after technical SEO. By doing this work, we manually optimize site pages for user queries. Then we supplement the pages with internal linking and links to external resources. Thus, we gain traffic for medium- and high-frequency queries.

Creating a semantic core is recommended in several cases:

Creating an optimal site structure. Changing the catalog structure to fully match user queries.
Expanding the site's semantic base. You want to develop the site but don't know where to start – the semantic core will suggest how to expand the site and increase its depth.
New business expansion ideas, new ideas for products or services. The semantic core includes all queries, divided by directions, allowing you to understand what your potential customers are currently interested in and offer them what they are looking for.
Creating SEO filters is used when you need to create more landing pages. This need may arise after analyzing the semantic core. SEO filters allow you to fill the site with hundreds or even thousands of pages with low-frequency queries. Such queries are rarely searched for, but this is why a large number of pages are generated, where they can be found. Moreover, the more precise the query, the better the buyer knows their needs, meaning – this is already a hot client looking for a convenient store to purchase from.