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E-commerce

The module sends data to Google Analytics for ecommerce tracking
Please enter a valid addres(es) of the shop where you are going to use the add-on.
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E-commerce

The "E-commerce" add-on provides a powerful set of tools for tracking and analyzing user activity on your website. It allows you to integrate various analytics systems and advertising platforms so you can effectively measure conversion, optimize ad campaigns, and better understand customer behavior.

Why you need it

The add-on is designed for:

  • Deep analytics: Collect detailed data on product views, additions to cart, order placements, and other key e-commerce events.
  • Marketing optimization: Use data to fine-tune targeting, remarketing, and improve the effectiveness of advertising campaigns.
  • Increased sales: Make informed decisions based on data to enhance user experience and boost conversion.
  • Third-party service integration: Easily connect popular analytics and advertising platforms without needing to edit code.

Key features

  • Mail.ru Integration: Connect Mail.ru counter and configure remarketing.
  • Criteo Integration: Enable Criteo tracking with account and email setup.
  • Get4Click Integration: Connect Get4Click by specifying store and banner ID.
  • Enhanced Yandex.Metrica: Enable new metric, track additions to cart, 1-click purchases, and order placements.
  • Facebook Pixel: Track product card views, additions to cart, order placements, and payment completion.
  • VK Pixel (2 versions): Connect two VK counters with tracking for product views, additions to cart, payment completion, and checkout initiation.
  • VK Ads Pixel: Track product views, additions to cart, checkout completion, and additions to wishlist.
  • Google Analytics (Universal Analytics and GA4): Enable remarketing, track phone/card clicks, purchase/subscription/registration forms.
  • GdeSlon Integration: Enable tracking for GdeSlon.
  • Data Layer: Activate Data Layer for data transfer to analytics systems.
  • Admitad Integration: Connect Admitad by specifying the campaign code.

How it works

The add-on implements special scripts and pixels of selected services on your store pages. When users perform certain actions (viewing a product, adding to cart, placing an order, etc.), the add-on sends corresponding data to connected analytics systems and advertising platforms. This allows you to see a complete picture of customer behavior, effectively manage advertising budgets, and make decisions on store development based on accurate data.

Have questions about the add-on?

Write to us.

Localization:
  • English
  • Русский
Compatible versions:
  • 4.18.X
  • 4.17.X

Оформление подписки

Мы переходим на новую подписную систему, открывая для вас полный доступ ко всем нашим модулям. Подробную информацию об условиях подписки и часто задаваемых вопросах вы можете найти здесь.

Обратите внимание, что приобретение модулей по отдельности теперь недоступно — воспользоваться ими возможно исключительно в рамках подписки.

За единую стоимость подписки - 2000 руб/мес. Вы получаете доступ ко всем модулям.

Как оформить подписку у нас на сайте

Зарегистрируйтесь или авторизуйтесь на нашем сайте и выберите интересующий вас модуль

Нажмите кнопку Запросить триал доступ

Введите в поле URL сайта ваш домен в формате domain.com, без www и https://

Далее в личном кабинете в разделе загрузки вы сможете скачать нужный вам модуль и менеджер модулей для удобного управления модулями и оформления подписки.

Далее у вас есть 7 дней для тестирования выбранного модуля.

По истечении строка триала, для продолжения работы необходимо оплатить подписку.

Сделать это можно из менеджера модулей.

На выбор вы можете оплатить:

для зарубежных карт - PayPal

для РФ карт - Robokassa

Или на странице на сайте https://makeshop.pro/subscription/

При оплате нужно указать электронную почту с которой вы оформляли триал доступ.

При покупке на маркетплейсе CS-Cart

При покупке любого модуля зарубежной картой или картой РФ

Так как система при оформлении подписки не спрашивает дополнительных вопросов (на какой домен подписка оформляется) желательно вводить электронную почту ту же что и ваша учетная запись у нас на сайте (если она есть), тогда ваши учётки свяжутся между собой.

Выберите интересующий модуль и нажмите кнопку “Оформить подписку“

Далее после оплаты подписки вы сможете скачать модуль перейдя в раздел “Загрузки“, там выберите свой заказ и в нем будет ссылка на скачивание.

В дальнейшем, для получения новых модулей по подписке рекомендуем пользоваться нашим сайтом.

Всё что вам будет нужно сделать это на интересующем вас модуле (после авторизации) нажать кнопку “Запросить модуль по подписке“ и после одобрения скачать его в разделе загрузки.

Если что-то пойдет не так - проверьте выписалась ли лицензия

Найдите заказ с датой оформления подписки

Убедитесь что у вас прописался URL сайта в заказ

Если URL сайта неправильный и вам нужно обновить его: переходите в пункт меню “Мои модули”

Ищите модуль и проверьте URL магазина для которого выписана подписка

This add-on is part of our Subscription plan.

Subscribe once — enjoy all add-ons without limits.

What the add-on does

The "E-commerce" add-on provides comprehensive tools for tracking and analyzing user activity on your website, as well as for integration with various advertising and analytics platforms. This allows you to effectively measure conversion, optimize ad campaigns, and better understand customer behavior.

Installation

  1. Upload the add-on files to the addons folder of your store.
  2. Go to Add-ons → Manage add-ons.
  3. In the list of available add-ons, find "E-commerce" and click Install.

Enabling the add-on

  1. After installation, the add-on will be in "Active" status by default. If not, change its status to Active in the add-ons list.

Where to find the add-on

Add-on settings are located in Add-ons → Manage add-ons → E-commerce → Settings.

Add-on configuration

The "E-commerce" add-on has many settings, grouped by tabs corresponding to various advertising and analytics platforms. The main settings for each tab are described below.

"Mail.ru Settings" tab

  • Mail.ru Header: Informational header for this section.
  • Enable Mail.ru Counter: Activates integration with Mail.ru. When enabled, you can use Mail.ru's counter and remarketing functions.
  • Mail.ru Counter ID: Enter your Mail.ru counter ID. It can be found in your Mail.ru personal account.
  • Mail.ru List ID: Used for working with audiences and remarketing.
  • Enable Mail.ru Remarketing: Activates the remarketing function, allowing you to show ads to users who have already interacted with your site.

"Criteo Settings" tab

  • Criteo Header: Informational header for this section.
  • Enable Criteo Counter: Activates integration with Criteo.
  • Criteo Account ID: Enter your Criteo account ID.
  • Criteo Email: Enter the email associated with your Criteo account.

"Get4Click Settings" tab

  • Get4Click Header: Informational header for this section.
  • Enable Get4Click Counter: Activates integration with Get4Click.
  • Get4Click Store ID: Enter your store ID in the Get4Click system.
  • Get4Click Banner ID: Enter the banner ID, if required for your campaign.

"Yandex.Metrica Settings" tab

  • Yandex.Metrica Header: Informational header.
  • Enable New Metric: Activates extended data collection for Yandex.Metrica.
  • Weight Feature: Select the product feature that will be used to transfer weight to Yandex.Metrica (e.g., "Weight").
  • Enable Metric for Product Card: Tracks product page views.
  • Goal Name for Product Card: Specify the goal name in Yandex.Metrica for product card views.
  • Enable Metric for One-Click Purchase: Tracks the "1-click purchase" event.
  • Goal Name for One-Click Purchase: Specify the goal name in Yandex.Metrica for one-click purchases.

"Facebook Pixel Settings" tab

  • Facebook Pixel Header: Informational header.
  • Enable Facebook Pixel: Activates integration with Facebook Pixel.
  • Facebook Pixel ID: Enter your Facebook Pixel ID.
  • Track Product Card View: Sends an event about product viewing to Facebook.
  • Track Add to Cart: Sends an event about adding a product to the cart.
  • Track Initiate Checkout: Sends an event about initiating checkout.
  • Track Payment Completion: Sends an event about successful payment completion.

"VK Pixel Settings" tab (Pixel 1 and Pixel 2)

The add-on supports integration with two VK pixels.

  • VK Pixel Header (first/second): Informational header.
  • Enable VK Pixel (first/second): Activates the corresponding VK pixel.
  • VK Pixel ID (first/second): Enter the VK pixel ID.
  • VK Pixel Price List ID (first/second): Enter the price list ID for dynamic remarketing.
  • Track Product Card View: Sends an event about product viewing to VK.
  • Track Add to Cart: Sends an event about adding a product to the cart.
  • Track Payment Completion: Sends an event about successful payment completion.
  • Track Initiate Checkout: Sends an event about initiating checkout.

"VK Ads Pixel Settings" tab

  • VK Ads Pixel Header: Informational header.
  • Enable VK Ads Pixel: Activates integration with VK Ads Pixel.
  • VK Ads Pixel ID: Enter the VK Ads pixel ID.
  • Track Product Card View: Sends an event about product viewing to VK Ads.
  • Track Add to Cart: Sends an event about adding a product to the cart.
  • Track Checkout Complete: Sends an event about successful checkout completion.
  • Track Add to Wishlist: Sends an event about adding a product to the wishlist.

"Google Settings" tab

  • Google Analytics Remarketing Header: Informational header.
  • Enable Google Analytics Remarketing: Activates remarketing for Universal Analytics.
  • Enable Google Analytics: Activates standard Universal Analytics.
  • Google Analytics Remarketing Counter ID: Enter your Google Analytics counter ID for remarketing.
  • Google Analytics 4 (GA4) Header: Informational header.
  • Enable Google Analytics 4 (GA4): Activates integration with Google Analytics 4.
  • Enable One-Click Purchase Tracking (GA4): Tracks the "1-click purchase" event for GA4.
  • Enable Phone Click Tracking (GA4): Tracks clicks on phone numbers.
  • Enable Product Card Click Tracking (GA4): Tracks clicks on product cards.
  • Enable "Buy" Form Tracking (GA4): Tracks submission of purchase forms.
  • Enable "Subscribe" Form Tracking (GA4): Tracks submission of subscription forms.
  • Enable "Registration" Form Tracking (GA4): Tracks submission of registration forms.

"GdeSlon Settings" tab

  • GdeSlon Header: Informational header.
  • Enable GdeSlon: Activates integration with GdeSlon.
  • Merchant ID: Enter your merchant ID in the GdeSlon system.

"Data Layer Settings" tab

  • Data Layer Header: Informational header.
  • Enable Data Layer: Activates Data Layer for transferring data to various analytics systems.

"Admitad Settings" tab

  • Enable Admitad: Activates integration with Admitad.
  • Admitad Campaign Code: Enter your Admitad campaign code.

How to check operation

  1. After configuring all necessary counters and pixels, open the storefront in a browser.
  2. Use developer tools (e.g., "Network" tab or pixel tracking extensions) to verify the correct data submission to the selected analytics systems.
  3. Perform test actions: view products, add to cart, place an order, click on phone numbers, fill out forms.
  4. Ensure that corresponding events are recorded in the control panels of Mail.ru, Criteo, Yandex.Metrica, Facebook, VK, Google Analytics, and other connected services.

Good to know

  • For each of the connected services (Yandex.Metrica, Google Analytics, Facebook Pixel, VK Pixel, etc.), preliminary registration and obtaining corresponding identifiers (counter ID, pixel ID, account ID, etc.) in the personal accounts of these platforms are required.
  • Regularly check the relevance of settings and the functionality of integrations, especially after CS-Cart updates or updates to external services themselves.

Have questions about the add-on?

Write to us.


E-commerce: Changelog

Version 1.5.4 (07.04.2026)

  • Initial release of the add-on.
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