MS: Electronic Commerce
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The add-on helps track shopper actions and send data to analytics and remarketing services. It collects events from the cart, checkout, wishlist, and other key stages of the buyer journey so you can measure sales more accurately and run ads based on real actions.
What it is for
- to see how shoppers interact with the store;
- to send events to analytics and advertising services;
- to track product views, add to cart, checkout, and purchase completion;
- to use the data for remarketing and sales analytics;
- to connect multiple tracking services at the same time.
Key features
- supports Google Analytics and Google Analytics 4;
- supports Yandex.Metrica and goals for key actions;
- sends events to Facebook Pixel, VK Pixel, and VK Ads Pixel;
- works with Mail.ru, Criteo, Get4Click, GdeSlon, and Admitad;
- can pass product, category, brand, and quantity data;
- supports DataLayer for external analytics systems;
- stores UTM data for later traffic-source analysis.
How it works
After setup, the add-on automatically captures shopper actions and sends the data to the selected services. Depending on the enabled integrations, it can track product page views, add to cart, checkout start and completion, wishlist actions, and other events.
For each service, you can enable only the scenarios you need, enter counter or pixel IDs, and choose which actions should be sent to analytics. This helps keep the store free from unnecessary events and leaves only the data needed for advertising and reporting.
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