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Calltouch

Calltouch integration, including sending a request when ordering and calling back
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Calltouch

The "Calltouch" add-on provides deep integration of your CS-Cart online store with the Calltouch end-to-end analytics system. It allows you to accurately track the sources of calls and applications, collect statistics on advertising campaigns, optimize marketing budgets, and improve customer interaction.

Why you need it

The add-on is designed for:

  • End-to-end analytics: Collect data from all advertising channels and evaluate their effectiveness in a single Calltouch system.
  • Call tracking: Identify call sources and link them to specific advertising campaigns.
  • Marketing optimization: Make informed decisions on budget allocation, increase the ROI of advertising investments.
  • Sales improvement: Analyze the customer journey from the first contact to purchase, identify bottlenecks, and increase conversion rates.

Key features

  • Calltouch integration: Automatic transfer of data on calls, applications, and orders to the Calltouch system.
  • Order tracking: Automatic sending of information about completed orders to Calltouch.
  • Callback: Integration of the Calltouch callback form on your website.
  • Site ID and Mod ID setup: Easy module configuration using Calltouch-provided identifiers.
  • Flexible settings: Ability to enable/disable various integration functions.

How it works

After installing and configuring the add-on, it begins to collect data about your website visitors and their interactions. When an order is placed or a callback is requested, information is automatically transmitted to the Calltouch system. This allows you to see the full customer journey, track the effectiveness of each advertising campaign, and obtain detailed statistics necessary for making strategic decisions in marketing and sales.

Have questions about the add-on?

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Product:
  • Store Builder
  • Store Builder Ultimate
  • Multi-Vendor
  • Multi-Vendor Plus
  • Multi-Vendor Ultimate
Recipient:
  • Owners
  • Vendors
Development
:
  • Backend
Localization:
  • English
  • Русский
Compatible versions:
  • 4.20
  • 4.19.X
  • 4.18.X
  • 4.17.X

Instructions for Calltouch

What the add-on does

The Calltouch add-on connects CS-Cart with the Calltouch end-to-end analytics platform. It sends order data and callback form requests to Calltouch so you can track lead sources and advertising performance.

When an order is placed, the add-on sends the customer name, phone number, e-mail, order comment, and, if the _ct_session_id cookie is available, the Calltouch session identifier. When a callback request is submitted, Calltouch receives the name, phone number, e-mail, and the preferred contact time if it is provided.

Where to find it

  • Add-ons → Manage add-ons → Calltouch → Settings — the page where integration parameters are configured.
  • Checkout page — the source of order data sent to Calltouch.
  • Callback form on the storefront — the source of callback requests sent to Calltouch.

How to configure the add-on

  1. Open the Calltouch add-on settings.
  2. Set Site ID, the website identifier in Calltouch.
  3. Set Mod ID, the module identifier used on the Calltouch side.
  4. Save the settings.
  5. If your storefront uses a callback form, make sure it sends the customer name, phone number, e-mail, and, if needed, the preferred contact time.

How to test it

  1. Create a test order with the name, phone number, e-mail, and comment fields filled in.
  2. Check that the order appears in Calltouch as a request or lead from the site.
  3. Submit a test callback request and make sure it reaches Calltouch.
  4. If the storefront has the _ct_session_id cookie, verify that the session identifier is passed along with the request.

If data is not sent

  • Check that Site ID is filled in the add-on settings.
  • Check that the correct Mod ID is configured in Calltouch.
  • Make sure the checkout or callback form provides the required fields.
  • Check Calltouch API availability and any server-side errors.

Change history

v1.0.0 from 2024-03-21

[+] Initial release.

Legend:

[+] Added

[-] Removed

[*] Changed

[!] Bug fix

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