Calltouch

The "Calltouch" add-on provides deep integration of your CS-Cart online store with the Calltouch end-to-end analytics system. It allows you to accurately track the sources of calls and applications, collect statistics on advertising campaigns, optimize marketing budgets, and improve customer interaction.

Why you need it

The add-on is designed for:

• End-to-end analytics: Collect data from all advertising channels and evaluate their effectiveness in a single Calltouch system.
• Call tracking: Identify call sources and link them to specific advertising campaigns.
• Marketing optimization: Make informed decisions on budget allocation, increase the ROI of advertising investments.
• Sales improvement: Analyze the customer journey from the first contact to purchase, identify bottlenecks, and increase conversion rates.

Key features

• Calltouch integration: Automatic transfer of data on calls, applications, and orders to the Calltouch system.
• Order tracking: Automatic sending of information about completed orders to Calltouch.
• Callback: Integration of the Calltouch callback form on your website.
• Site ID and Mod ID setup: Easy module configuration using Calltouch-provided identifiers.
• Flexible settings: Ability to enable/disable various integration functions.

How it works

After installing and configuring the add-on, it begins to collect data about your website visitors and their interactions. When an order is placed or a callback is requested, information is automatically transmitted to the Calltouch system. This allows you to see the full customer journey, track the effectiveness of each advertising campaign, and obtain detailed statistics necessary for making strategic decisions in marketing and sales.