UTM statistics

The add-on helps you understand which traffic sources and advertising campaigns actually bring customers to the checkout. It captures UTM tags when a visitor lands on the storefront, records the visit in statistics, and links the collected data to the order.

As a result, the store administrator can see not only the visit itself, but also the number of orders, the total sales amount, and extra traffic parameters for each advertising source directly in the CS-Cart administration panel.

Purpose

The add-on is designed for stores that use tagged advertising links and want to evaluate campaign performance without manually matching orders to traffic sources.

Main features

• Automatically captures visits from links that contain UTM tags.
• Saves source, campaign, other UTM parameters, and selected extra GET parameters together with the order.
• Lets you choose the main report dimension: by source or by campaign.
• Builds a nested statistics tree from additional UTM parameters for more detailed analysis.
• Shows visits, number of orders, and total order amount for every branch in the report.
• Displays saved attribution data in the order details.
• Supports previously saved attribution data so older orders can still show UTM information correctly.
• Allows filtering the report by source, campaign, and time period.

How it works

When a customer opens the storefront from a tagged advertising link, the add-on remembers the transferred parameters and logs the visit. If the customer later places an order, the collected UTM data is written to that order.

The report in the administration panel groups visits and orders by the selected main UTM parameter and then expands the remaining parameters as a tree. This makes it easier to see which traffic source or campaign brought not just clicks, but actual revenue.

If the store uses extra tracking identifiers in links, such as additional analytics parameters, they can also be saved together with the order and viewed later by the administrator.

Where it appears in the admin panel

The add-on settings are available in Add-ons - Manage add-ons - UTM statistics. The report is available in Marketing - UTM statistics. Saved UTM data is also displayed in the order details.