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Facebook Pixel
The add-on helps connect Facebook Pixel to your store and track customer actions that matter for advertising and analytics. It makes it easier to understand how visitors interact with products, the cart, and checkout, and then use that data in your ad campaigns.
What it is for
- collecting data about customer behavior in the store;
- tracking key actions for analytics and advertising;
- setting up remarketing and conversions;
- seeing how users move from product views to purchase;
- choosing only the events you need or tracking all of them at once.
Key features
- Facebook Pixel connection by Pixel ID;
- ability to select specific events or track all supported events;
- support for the main events related to page views, product views, cart activity, checkout, registration, search, wishlist, and purchase;
- automatic sending of events to Facebook Pixel without manual setup on every page.
How it works
First, you enter the Pixel ID in the add-on settings and choose the events you want to track. After that, the add-on connects Pixel to the store and sends the selected events when a visitor performs the matching actions.
If the events list is left empty, the add-on tracks all supported events. This is useful when you want a full picture of customer behavior right away and do not want to limit tracking to a few scenarios.
Have questions about the add-on?
